Sales & Trading vs Investment Banking: Detailed Comparison (2024)

Sales & Trading vs Investment Banking: Detailed Comparison (1)

For many years, we’ve received questions about sales & trading vs investment banking. Many readers are interested in both fields or don’t yet have a strong preference.

So, here’s a full comparison in one spot:

Sales & Trading vs Investment Banking: The Work

In both investment banking and , you act as an intermediary or broker.

You facilitate transactions, such as helping a company raise debt or equity, or helping an institutional client buy and sell securities, and you earn commissions on those transactions.

Beyond that high-level description, however, the fields are very different.

Investment banking is concerned with large, corporate-level transactions such as buying or selling an entire company, restructuring a company, or helping a company raise debt or equity to pay for a major expansion or acquisition.

By contrast, the transactions in sales & trading are much smaller and are placed by hedge fund and asset manager clients that want to trade stocks, bonds, FX, derivatives, and commodities.

Salespeople build relationships with these clients and encourage trades, and the traders execute the trades by making markets for clients and getting them the best prices.

Traders earn money from both commissions and the bid-ask spread, which is the price difference between securities purchased and sold if they’re making a market.

S&T professionals help institutional investors earn money and deliver returns, while IB professionals help company management improve their businesses, expand, and adapt.

For more, please see our articles on , fixed income trading, and equity trading.

Sales & Trading vs Investment Banking: Skill Sets

You need good academic credentials, mathematical ability, and “drive” in both fields, but the required personalities and skill sets differ substantially.

Investment banking favors high-achieving students who can work long hours, “grind it out” to complete deals over months or years, and make sure all the i’s are dotted and all the t’s are crossed on long documents and presentations.

By contrast, sales & trading is more about quick reactions, a solid “market instinct” and the ability to assess risk and reward and make calculated bets.

This explains why many athletes end up in sales & trading: similar skills are needed on the field and on the trading floor.

Sales & trading is becoming increasingly automated and technology-driven, which means that computer science and math skills are more valuable there.

Many products are now traded electronically, and eventually, trading will be electronic for all but the most complex and customized products.

That creates an interesting mix in sales & trading, where some roles are quantitative and programming-focused, while others, such as sales, are more relationship-driven and intended for outgoing, social people.

By contrast, professionals in investment banking tend to be more similar to each other at the junior levels (“nose to the grindstone” types), and little real math is required.

Sales & Trading vs Investment Banking: Recruiting

At a high level, the recruiting process for entry-level candidates is similar in both fields:

Network via alumni or LinkedIn/email to win interviews, and use on-campus recruiting if you’re at a target school.
Complete an online application, which may include items like competency questions or math/verbal/logic tests if you’re in Europe.
Complete an initial video-based interview through HireVue (see: our HireVue interview guide).
Then, complete a phone-based or in-person interview (this one varies and may not happen if the firm uses all video-based initial interviews).
Finally, attend a Superday if you’re in the U.S. or an assessment center if you’re in EMEA. If you’re in another region, such as Hong Kong, you’ll do something in between the two.

One process difference is that MBA-level recruiting is far more prevalent for investment banking roles, especially in the U.S.

Some S&T groups recruit from business schools, but the percentages are far lower, and it tends to be more difficult to break into the field as a career changer.

You generally do not pick a specific group upfront in either IB or S&T recruiting, so the assignment process happens along the way or when you win an offer.

The main differences between recruiting in both fields lie in the details:

Resumes

To have a realistic shot at an internship in either field, you’ll need a sequence of previous internships.

These might be at boutique banks, PE firms, or VC funds, or in wealth management, corporate finance, or anything else that’s related.

Then, you need to present that experience effectively on your resume by focusing on the 3-4 most important internships and activities.

You can get our investment banking resume template here and our .

The key difference is that in sales & trading, they want to see more evidence of passion for the financial markets rather than just “business” or “finance.”

Networking

The article about investment banking networking also applies to sales & trading.

However, there are a few differences:

Do NOT bother traders or salespeople during market hours, and especially not around market open or close. It’s best to ask for informational interviews 1-2 hours after the close, or, in London, go for after-work drinks.
Since the large banks dominate sales & trading, cold emails and especially cold calls won’t work as well; they can still be effective at boutiques and smaller prop trading firms.
It’s slightly better to discuss work and market-related topics in S&T informational interviews because traders enjoy talking about those subjects.

Interviews

In an S&T Superday, you’re more likely to get a mix of interviewers from across different desks, and potentially even some who work in middle-office roles like risk management.

By contrast, IB interviewers tend to come from the specific group you’re interviewing with, or at least closely related groups.

Both types of interviews usually start with the “Walk me through your resume” question, and the fit questions about your strengths, weaknesses, leadership experience, and previous internships will be similar as well.

Beyond that, though, almost everything else is different:

IB Interviews: You’ll get questions about recent deals and your own deal experience, and the technical questions will cover accounting, valuation, DCF analysis, M&A and merger models, and LBO models.
S&T Interviews: Questions about the markets and investment/trade ideas are far more important, and you won’t get technical questions about accounting, valuation, or deals; math and brainteaser questions are likely, and even coding questions could come up. You should also know a specific product, such as equity derivatives, very well.

For more, see our coverage of , , and investment banking interview questions and answers.

For sales roles, you’ll get questions about difficult client situations and how to pitch trade ideas, and you’ll be less likely to receive math/brainteaser questions.

You can “prepare your way to success” in IB interviews because you need to study specific material, practice, and produce answers to fairly standard questions at the large banks.

Our IB Interview Guide helps you do just that, which is why it’s popular year after year:

IB Interview Guide

Land investment banking offers with 578+ pages of detailed tutorials, templates and sample answers, quizzes, and 17 Excel-based case studies.

learn more

It’s more difficult to “prepare your way to success” in S&T interviews because interviewers care more about your math skills, market knowledge, and ability to think on the spot.

It’s also one major reason we never ended up releasing an S&T Interview Guide.

Assessment Centers

If you’re in the EMEA region, you will have to complete an assessment center instead of the Superday interview.

In both S&T and IB, these assessment centers involve additional interviews, verification of online tests to make sure you didn’t cheat, group exercises, presentations, and case studies.

The difference is that S&T ACs are more trading-focused, with exercises such as trading games where one group makes a market and the other buys and sells.

Presentations involve investment pitches rather than advising companies on acquisitions or capital raises.

You’re less likely to get report writing or e-tray/in-tray exercises in S&T ACs because you rarely write long documents in S&T, but you do so frequently in IB.

Sales & Trading vs Investment Banking: Careers

That’s about it on the recruiting front.

Next up are the career differences, and we covered the basics above: IB is concerned with longer-term projects such as major M&A deals and pitching for those deals, while S&T is more about the “day-to-day” of making markets and placing trades.

Sales & Trading vs Investment Banking: Career Path and Promotions

On the surface, the hierarchy in the investment banking career path is the same as the sales & trading one: Intern or Summer Intern, Analyst, Associate, VP, Director or Senior VP, and Managing Director.

It takes a few years to get promoted from one level to the next in both IB and S&T, assuming you perform well enough to justify a promotion.

However, there is one big difference: in sales & trading, the work itself does not change that much as you move up the ladder.

You’ll start out assisting the traders, you’ll then get more client or trading responsibility, and then you’ll get higher and higher risk limits as you prove yourself.

But even as an MD, you’ll still be trading – the job remains similar unless you move to the managerial side and stop trading (in exchange for lower bonuses).

This is also true on the sales side – senior salespeople simply sell more and work with more important clients.

By contrast, the work changes significantly as you move up in investment banking.

Analysts and Associates do mostly grunt work, such as Excel, PowerPoint, deal process tracking, and pitch book creation.

VPs spend more time on “project management” and begin to develop client relationships.

Bankers at the Director or SVP level do even more of that, and at the MD level, it becomes a near-100% sales job where bankers meet executives and wine and dine them to win deals.

Sales & Trading vs Investment Banking: Hours

Investment banking hours are legendary for their awfulness: Analysts expect to be in the office for 80+ hours per week, they need to be “on call” when they’re away from the office, and unpredictable pitches and deals often result in canceled personal plans.

People often claim that sales & trading offers “better hours” because:

You work slightly more than market hours, coming in before the market opens and leaving after it closes.
Your schedule is more predictable because you do mostly day-to-day work and do not have to stay up all night closing multi-billion-dollar deals or pitching for them.
Weekend work is rare, so you can usually “unplug” for two days each week.

These points have some validity, but they’re a bit deceptive as well.

First off, you may be in the office for less time, but you still need to follow news and market events when you’re away.

And keep in mind that some markets, such as FX, trade round the clock.

Second, your hours in the office will be more intense because there is very little “downtime” where you’re waiting for people to submit comments or respond to emails.

Finally, banks have implemented “protected weekends” and other schemes to give junior bankers more scheduled time off, which has arguably improved the IB lifestyle a bit.

So, yes, you can have more of a normal life in sales & trading, but do not assume that the job is “easier” just because you’re in the office for fewer hours.

Sales & Trading vs Investment Banking: Job Stability

There’s no such thing as “stability” in the finance industry, but it’s fair to say that sales & trading jobs are less stable than investment banking jobs.

That happens because S&T is 100% performance-based, and it’s very easy to measure your performance: Did the client place the trade? How good was the bid-ask spread? What was your P&L?

By contrast, it’s harder to measure performance in IB, especially at the junior levels, because it’s not always clear who contributed what.

Just think about how everyone in group activities in university received credit even if one person did all the work and someone else did almost nothing.

Even at the senior banker level, it’s harder to judge near-term performance because it might take years or decades to build the relationships required for a single deal to come together.

As a result, upper management can’t necessarily write off a new MD just because he/she doesn’t do well in Year 1.

If there’s a financial crisis or other market disruption, many people in both S&T and IB will lose their jobs.

But outside of that, you’re more likely to stick around in IB as long as you’re not terrible, while you’re more likely to be cut for under-performance in S&T.

Sales & Trading vs Investment Banking: Salaries and Bonuses

Sales & trading compensation is generally lower than investment banking compensation across all levels, but some top traders could out-earn bankers.

Investment banker salaries + bonuses for Analysts in the U.S. at large banks are in the $150K – $250K range, with Associates in the $300K – $550K range (as of 2022).

VPs move up beyond that, and Directors and MDs often earn around $1 million or more per year.

These numbers are lower for Analysts and Associates in S&T because bonuses tend to be lower percentages of base salaries (something closer to 50-75% is more likely than 100%).

Also, pay is more volatile in S&T because your bonus depends so heavily on your individual and team performance.

Senior traders tend to earn a small percentage of their P&L, so if a trader earns $20 million for the bank one year but only $5 million the next year, his/her bonus will fall significantly.

MDs in investment banking face a similar issue, but fees earned from closed deals tend to be more stable than trading commissions because companies execute deals even if the public markets are slumping or problematic.

Sales & Trading vs Investment Banking: Exit Opportunities

Investment banking exit opportunities are broad and plentiful: private equity, growth equity, venture capital, hedge funds, asset management, corporate finance, corporate development, and more.

By contrast, include… execution trading at hedge funds and asset management firms, and maybe investment analyst roles at global macro funds.

If you’re in a specialized group, such as the distressed debt desk, well-aligned opportunities like distressed credit funds or direct lending funds might also be options.

The skill set you develop in S&T is less broadly applicable than the skills you develop in IB are.

Some traders do go into different areas, such as fintech startups or other forms of entrepreneurship, but these are not traditional “finance exit opportunities.”

Salespeople gain a broader skill set, so they could, theoretically, win sales roles at normal companies, or even go into areas like investor relations or buy-side fundraising.

However, deal-based roles such as private equity or corporate development would be nearly impossible without actual deal experience first.

For more about some of these opportunities, please see our article on the hedge fund career path.

Sales & Trading vs Investment Banking: Future Outlook

As of 2019, neither S&T nor IB is a “growth industry,” but of the two, investment banking has brighter prospects because:

The job is much harder to automate since it’s a relationship-based sales role.
It relates to a fundamental need (raising capital) that companies always have regardless of the financial market or even near-term economic conditions.
Historically, IB has changed far less than S&T. The last major innovations that changed the nature of work in IB were Excel and PowerPoint decades ago – and those affected mostly junior bankers, not MDs.

It’s still possible to make a solid career in an industry with not-so-great prospects, such as S&T; it’s just that it’s harder than it would be in a high-growth industry.

You could also argue that if you’re more tech-oriented and you want an engineering, coding, or data science-related job, sales & trading is a good option because of the automation wave.

However, if you take one of those roles, you won’t be a traditional “trader” but more of a technology employee.

And the quant hedge fund and quant research routes are still viable, but, again, those are different from traditional trading jobs.

Sales & Trading vs Investment Banking: Which One’s Right for You?

When we last looked at sales & trading vs investment banking, I tried to maintain a neutral tone and explain the trade-offs of each one.

This time around, it’s more difficult to make a credible case for S&T.

I don’t think sales & trading will go away anytime soon, but it has become more of a specialized opportunity.

If you’re trying to decide between these two fields, S&T might make more sense if:

You are extremely passionate about trading (or sales), you have no interest in deals, and you want to trade (or sell) in the long term; or
You are more math/computer science/tech-oriented, and you want a role where you can leverage those skills to automate and streamline processes; or
You’re interested in a specific product that might still produce good future opportunities because of its complexity, limited liquidity, or difficulty of automating (e.g., exotics or distressed debt).

If none of these conditions is true, then I would strongly recommend investment banking instead.

Despite all the changes in the industry, IB still gives you the broadest skill set and exit opportunities – even though life as an investment banking analyst isn’t exactly a walk in the park.

Viewed that way, sales & trading vs investment banking is an easy question to answer.