Self-made millionaire Barbara Corcoran reveals her ‘golden rule’ of real estate investing (2024)

Barbara Corcoran is renowned for her heart-over-head investment decisions—and for bucking conventional finance wisdom, including proudly not saving a “dime” of her substantial wealth. But she must be doing something right, considering she’s worth about $100 million, and she recently revealed some keys to her success in real estate.

In November, Corcoran appeared on the BiggerPockets Real Estate Podcast with her son Tom Higgins to describe two methods she says make up her “golden rule” of real estate investing: putting down 20% on an investment property and having tenants of that property paying for the mortgage.

This is the method Corcoran herself used when she borrowed $1,000 from her then-boyfriend to launch her real estate career. After failing at 22 jobs, she said bye to her waitressing gig and started a “tiny” real estate office in New York. She ended up selling the Corcoran Group to real estate company NRT for $66 million in 2001, launching her into real estate and business investment stardom. She’s been on the main cast of investors on Shark Tank since its 2009 inception, making deals with more than 100 businesses.

The golden rule

Corcoran’s method to real estate investing is tried and true.

“That has always been my golden rule,” she said during the podcast. “Buy a property with 20% down. [That] has always been my formula because they used to do with 10%, but it’s not possible anymore. I repeated that formula again and again and again, and then making sure the tenant has paid my mortgage. It’s pretty easy that way.”

Putting down 10% instead of 20% can leave a buyer with too high of a monthly payment, a risky move sincehousing prices and mortgage rates have continued to rise. A 20% down paymentbetters the chances that she’ll break even more quickly on a property—and make gains sooner.

While that golden rule has worked for Corcoran, other real estate investors warn that a one-size-fits-all rule doesn’t always match market conditions.

“Each investment protocol is entirely unique and different,” Alex Blackwood, CEO and cofounder of real estate investment platform Mogul Club, tells Fortune. “For instance, maybe an investor’s credit score is better so they can take out more with less monthly costs, or maybe interest rates are lower so an investor can increase leverage and still break even.”

Then, break even

Even with a strong track record in real estate investing, Corcoran still never expects to make money on her purchases during the first year or two of ownership, she said on the podcast. But breaking even early on—having a tenant cover the mortgage and other monthly costs the owner has—is a good indicator that the investment property will do well.

“If I break even, I’m smiling all the way to the bank,” she said. “And then by the second year, third year, New York is a magical place. The value always goes up, and then I start getting a lot of cash. Then I refinance, pull a lot of cash out, refinance, pull cash out. Real estate is magical if done right.”

Breaking even in year one helps investors begin profiting in year two, Blackwood agrees. Even though investors may take a short-term hit on a longer-term investment, profitability comes when they can raise the rent, he adds.

The “breaking even” golden rule also ties directly to one of real estate’s “underlying principles,” the first of which is leverage, Ian Formigle, chief investment officer at commercial real estate investing platform CrowdStreet, tells Fortune.

“Borrowing money to acquire real estate can dramatically amplify the returns to investors, but it can also amplify the risk,” he says. By adhering to Corcoran’s golden rule and getting tenants to cover costs, “you mitigate the leverage risk by generating monthly income through the property. You can also create an opportunity to generate wealth through asset appreciation because well-located real estate can attract more attention and investment over time.”

Still, successful real estate investing takes time. During the podcast, Corcoran described a property she bought using her 20% down method, but waited 20 years to sell. She paid $1 million for the property, and sold it for $3.2 million two decades later.

Even though this process takes time, Corcoran warns against taking money out of investment properties too soon.

“You cripple your business if you start taking money out,” she said. “You want to see how long you can go without touching a dime. That’s what I did.” To make money when she was first getting her start in real estate investing, Corcoran ran her brokerage firm.

“I made good money from that,” she added. “But [as for] my buildings, I never looked to it for money until they matured a little bit, and then I started getting a lot of cash out.”

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Self-made millionaire Barbara Corcoran reveals her ‘golden rule’ of real estate investing (2024)

FAQs

Self-made millionaire Barbara Corcoran reveals her ‘golden rule’ of real estate investing? ›

The golden rule

What is the golden rule of real estate investing? ›

This rule calls for investors to put 20% down on properties and then get tenants whose rent payments cover the mortgage. Over time, the property will appreciate and the rent the tenant pays will turn to residual income as the mortgage is paid down.

How did Barbara Corcoran become rich? ›

Corcoran founded her real estate firm, Corcoran-Simone, in 1973, but later renamed it The Corcoran Group, which sold to National Realty Trust for $66 million in 2001. She gained worldwide fame as an investor for “Shark Tank.” She began appearing on the show in 2009, and she is lined up to appear in season 16.

What did Barbara Corcoran do in real estate? ›

She founded The Corcoran Group, a real estate brokerage in New York City, which she sold to NRT for $66 million in 2001 and shortly thereafter exited the company. One of the show's original "Shark" investors, Corcoran has appeared in all 14 seasons of ABC's Shark Tank to date.

What business did Barbara Corcoran invest in? ›

After failing at twenty-two jobs, Barbara Corcoran borrowed $1,000 from a boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using the unconventional lessons she learned from her homemaker mom, she built it into a $5 billion dollar business.

What is the golden formula in real estate investing? ›

It recommends that an investor pay no more than 70% of a home's after-repair value (ARV) minus repair costs. To calculate the 70% rule, multiply the home's estimated ARV by 0.7 (70%). Take the result and subtract any estimated repair costs. The final result will be the amount you should pay for the property.

What disability does Barbara Corcoran have? ›

Shark Tank's Barbara Corcoran says her 'painful' battle with dyslexia made her the millionaire real estate mogul she is today: 'It's the whole reason I succeeded' The real estate mogul thinks having dyslexia made her more adept at brushing off failure.

How did Lori Greiner get rich? ›

In the mid-1990s, she invented a plastic earring organizer, patented it and launched her first company. The earring organizer was an immediate hit at JCPenney, which allowed Greiner to expand her business into other product categories, such as travel, electronics and household items.

Does Barbara Corcoran own a jet? ›

I'm the only one who doesn't have a jet or fly first class,” Corcoran, 74, exclusively told Us Weekly. “I'm too cheap to pay the price.” Corcoran, who has an estimated net worth of $100 million as of 2023, has built her fortune through New York City real estate and has appeared in all 15 seasons of the hit ABC show.

Who is the older woman on Shark Tank? ›

At 74, Barbara Corcoran is no stranger to age-related bias. After all, the founder of real estate giant the Corcoran Group shot to stardom as an onscreen investor on ABC's Shark Tank, which premiered when she was 60—nearly retirement age.

Does Lori Greiner have kids? ›

While QVC Queen Lori Greiner doesn't have children with her husband Dan Greiner, the couple have been by each other's side for years.

Who did Lori Greiner marry? ›

She is married to Dan Greiner.

Who is the most successful investor on Shark Tank? ›

One of the original Sharks, Mark Cuban, has invested the most significant amount, a whopping $61.5 million, and has struck the most deals on screen (218). On the other hand, Kevin O'Leary has appeared in most episodes (291) and seen the most pitches (1161).

How did Barbara Corcoran become a millionaire? ›

After failing at 22 jobs, she said bye to her waitressing gig and started a “tiny” real estate office in New York. She ended up selling the Corcoran Group to real estate company NRT for $66 million in 2001, launching her into real estate and business investment stardom.

What is the 1 rule in real estate? ›

The 1% rule states that a rental property's income should be at least 1% of the purchase price. For example, if a rental property is purchased for $200,000, the monthly rental income should be at least $2,000.

What are the 5 golden rules of investing? ›

The golden rules of investing
  • If you can't afford to invest yet, don't. It's true that starting to invest early can give your investments more time to grow over the long term. ...
  • Set your investment expectations. ...
  • Understand your investment. ...
  • Diversify. ...
  • Take a long-term view. ...
  • Keep on top of your investments.

What are the 4 golden rules investing? ›

They are: (1) Use specialist products; (2) Diversify manager research risk; (3) Diversify investment styles; and, (4) Rebalance to asset mix policy. All boringly straightforward and logical.

What is the 80% rule in real estate? ›

When it comes to insuring your home, the 80% rule is an important guideline to keep in mind. This rule suggests you should insure your home for at least 80% of its total replacement cost to avoid penalties for being underinsured.

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